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Consumer Insights Services

As a consumer insights research consultant, I offer a wide range of services to meet your needs, to arm you with insight into your brand, audience, product, customer journey, and more!

Illustration highlighting how consumer insights can help with tracking metrics such as brand health

Brand Tracking.

Need insight into your brand?

Brand tracking may be the solution for you! Track your brand health across key funnel metrics:

  • Awareness
  • Familiarity
  • Consideration
  • Purchase
While there are many possible approaches to brand tracking, I will personalize the perfect brand tracking solution for you that will measure, elevate, and inform your brand strategy. 
Illustration highlighting how consumer insights can connect aspects of a persona to develop a target audience

Audience Segmentation.

Need to define your audience?

Audience segmentation can help! By defining your target audience, you can gain deep insight into:

  • Who your audience is
  • What they are interested in
  • Where you can reach them
  • Their "why" motivation

Blending demographics and psychographics to suit your needs, I will construct the right audience definition to help you find, reach, and expand your target audience and drive engagement.

Illustration highlighting how product research can reveal consumer insights that can help in the product roadmapping process

Product Research.

Need to launch your product? 

Increase your confidence by conducting research across naming, pricing, and positioning for your product or service offering. 

Post launch, consider tracking market impact and customer satisfaction to continue to learn and grow from consumer feedback!

Aligned to your product roadmap, I will tailor a research strategy to deliver you insights to optimize your product and go-to-market strategies to drive maximum revenue and repurchase.

Illustration highlighting how consumer insights can be leveraged to understand a full customer journey

Customer Journey.

Need to understand your customer's journey?

Explore the full path to purchase for your target audience and category shoppers from initial triggers, resources used, to purchase considerations. 

Connect with consumers post purchase to learn how your products or services are being used, and how this relates to the user's journey!

To find strengths and opportunities in your marketing strategies, I will illustrate the full customer journey for your products, categories, audiences, and geographies.

Insights ProcessIllustration highlighting the stages of the consumer insights process

A typical client engagement consist of the following steps:

  1. Initial Consultation. Clients express their needs, I capture key information about the scope and objectives for the engagement.
  2. Recommend Approach. I construct a project plan and present it back to the client. We make adjustments and align on the final project scope. 
  3. Project Kickoff. Once we are ready, the project begins. I work with you to align on project materials and provide progress updates at key milestones.
  4. Unearth Insights. After data collection and cleaning is complete, I provide an early look at insights by delivering top line results for key metrics. 
  5. Deliver Report. Packed with insights, valuable visuals, narrative driven slides, and recommendations, I deliver a report that summarizes the most important findings and strategic recommendations on next steps and action items.  
  6. Share Findings. As your strategic thought partner, I present insights sessions or lead collaborative workshops to share the results with your core stakeholders in whatever way maximizes impact for you.
  7. Closing Connection. As we wrap the project, I connect with you to capture your feedback on the entire project. Additionally, I love to identify opportunities we could potentially partner together again in the future. 
An illustration showing a user ready to connect with a researcher to discover consumer insights

Ready for Insights? 

Lets start collaborating today on your next consumer insights project!